Following their feed means you can see what kinds of stories they’re covering. When you know what media outlet you want to pitch, click on (T) and it will take you to their Twitter feed.
You’ll find a list of colleges with links to each school’s Facebook Page, Twitter feed and YouTube channel. Find the collegiate press in each state.Ĭlick on “Colleges” in the navigational bar, then click on the state of your choice.This list is particularly helpful if you’ve written a book about a specific region. Notice this list includes the campus newspaper at Rasmussen College. You can call up the list of Wisconsin newspapers, click on Appleton, click on “©” which stands for county, and see a list of other media in Outagamie County. Let’s say you’re doing a book signing at a bookstore in Appleton, Wis., located in Outagamie County. Learn which other media outlets are in a specific county so you can get as much publicity as possible for a book signing or author event.
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How to Hitch a Ride on Someone Else’s Holiday to Sell Books Use a Sex Angle to Flirt with the Media for Book Publicity Tie into Winter, Spring, Summer or Fall for Timely Book Hooks The email can link to your press release at your website.įor examples of compelling hooks or angles, see my articles: You need a customized email pitch to the media outlet that includes an interesting hook or angle for their audience. If it’s a bigger story you’re after, however, remember that a press releases won’t necessarily result in that kind of success. Many newspapers have a “how to submit your news” link where you can upload your release. USNPL makes this super easy because it includes links to newspaper websites. If you can’t afford a paid press release distribution service, the next best option is to submit each release manually at a newspaper’s website. Here are the top seven ways you can use USNPL for a book publicity campaign or to promote your expertise. But first, watch this short video I created to demonstrate how the site is organized. In a minute, I’ll give you some ideas on how authors and publishers can use this directory. Also, USNPL stopped posting to its Facebook page and Twitter feed about a year ago, but still has links to them from the homepage. Don’t rely on its lists of radio stations, which are often incomplete. I dislike two things about the site, however. Third, for most media outlets, USNPL offers links to the media’s Facebook pages, Twitter feeds and in some cases their YouTube channels. Most link to the newspaper’s website where you can find more contact information. Second, the site gives you a list of college newspapers, by state. Three Main Reasons to Love USNPLįirst, it’s free! And who doesn’t like that? If you don’t have the luxury of a book publicist, you’ll most likely be promoting your book, and pitching related story ideas to the media, by yourself. You’ll find the site super-easy to use and well-organized. This means it’s usually the best place to start your research.
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newspapers, TV and radio stations, by state, city and county.
UNSPL lets you search for media contact information for U.S.
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That’s when Michelle Tennant Nicholson of Wasabi Publicity, a boutique PR agency in North Carolina, told me about, the best free resource for tracking down contact information for thousands of media outlets in the United States. After working as a top publicity expert for almost two decades, I thought I knew all the tricks about how to generate news coverage on a shoestring budget until a few years ago.
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